Vivetta Spring/Summer 2013

Take a walk down the Vivetta garden path this season, where you will be welcomed by a bouquet of daisies, candy stripes, cats and clouds of imagination, all wrapped up by dainty bows and quaint hand motifs. Vivetta Ponti may a name that is new to us all, but her eclectic influences and whimsical designs unsure it's one that you won't easily forget. 

The Italian designer soaks up inspiration from vintage children's books and dolls, retro style icons, the 50's and 60's, surrealism, French new wave, experimental animation and anything animal related. Talk about thinking outside the box, Vivetta brings together modern silhouettes with vintage appreciation and a whole lot of quirk.

For Spring/Summer 2013, the Vivetta girl frolics around in delicate silk organdy dresses, printed cotton frocks and feminine lace maxi's. The slightest blush of pink, whispers of blue, and a pitcher of lemonade are pieced together with navy blue and black to create this exuberant range. Fifties style bow-decked prom dresses are aligned with quilted coats and nautical inspired shifts. Ombré pastels and transparent rain coats meet up with twee teddy bear skirts and a field of daisy adorned looks. 

Fall into a dreamy summer daze with Vivetta's Spring/Summer 2013 collection.


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Vivetta's surreal state of mind is a refreshing and fun approach to fashion. The brand is already a favourite amongst Italian bloggers Chiara Ferragni and Eleonora Carisi, as well as British 'It' girls Peaches Geldof and Pixie Lott. To see more of these cute confections, visit Vivetta.it.

Have any of these Vivetta looks caught your fancy?


*All images sourced from www.vivetta.it